Led the concept, design, build, and launch of the Ghost Imperium VIP Digital Museum and Collectibles Experience.
Worked directly with the artist and management to create a digital companion piece for the in-person physical touring exhibit we created for Ghost, giving fans a deeper look at Ghost artifacts and lore, and the opportunity to purchase one of a kind artist collectibles.
My responsibilities for this client and project were wide ranging and included:
Drove creative with artist/management and designers.
Wrote all requirements for product, obtained sign off cross functionally and with artist/management.
Worked closely with outsourced developers to ensure quality and on time builds.
Built and managed a cross-functional QA process for internal teams and artist/management. Prioritized fixes to ensure a quality launch.
Curated collections with internal cross-functional teams and artist/management.
Created approval process for artist/management, drove approvals to ensure timely launches.
Created and maintained roadmap taking into account developer milestones, Artist milestones, as well as additional content/product launches.
Built and drove go-to-market plans for launch of digital experience.
Created and shared data reports with internal teams and artist/management that included data driven insights and recommendations for increased engagement and revenue.